James Bason

James Bason has been the President of Trufund Financial for over 10 years and has nearly 30 years of experience in financial services. Trufund is a CDFI (also has a CDE named Empowerment Reinvestment Fund, LLC) serving LICs and providing access to capital to LICs as its primary mission. Trufund’s mission is to help historically disadvantaged individuals and communities create thriving and resilient small businesses and entrepreneurial ecosystems in order to close racial and economic disparities and ensure an inclusive and equitable society. Mr. Bason is the President of Trufund, overseeing investments across Trufund’s service area.

Empowerment Reinvestment Fund (ERF) has received nine NMTC awards since 2002, investing in the most distressed census tracts in their footprint. ERF and Arctaris have similar mission alignments focused on Minority Owned/Controlled access to capital and operating business growth.